In Lørdagsrådet, celebrities provide advice to the Norwegian public. While they may not be experts, these well-known personalities strive to offer helpful insights and thoughtful guidance to their listeners. Effective audio branding is crucial in supporting the presenters' efforts to create a relevant radio show. By complementing the presenters' messages, the audio branding fosters a sense of connection and familiarity, making the advice shared feel more relatable and impactful.