"De Lach van 10" is the flagship game of Radio 10, where the jackpot is awarded to the listener who first correctly identifies the famous personalities behind each laugh. Having audio branding that is suspenseful, energetic, and fun is crucial, as it enhances listener engagement and excitement, creating an experience that keeps audiences hooked. This audio identity not only amplifies the thrill of the game but also reinforces the playful spirit of Radio 10, making it memorable for all listeners.